Privacy Policy

 

World Web Channels Ltd (United Kingdom) (“World Web Channels Ltd”, “we”, “us”, “our”) is the registered owner of these Review and Prize Draw websites and owns all rights, including the sites' respective IP, copyrights, and trademarks. We respect your privacy and are committed to protecting it through our compliance with this Privacy Notice.

We are registered with the ICO (The Information Commissioner's Office in the United Kingdom) as a Data Controller and Data Processor under the Trading Name World Web Channels Ltd, with Registration Number ZA634854. This Privacy Policy applies to the following websites owned and operated by us (collectively to be called “the sites”):

www.myhappystreet.co.uk

For the purposes of the EU General Data Protection Regulation (2016), World Web Channels Ltd is the registered data controller with the Information Commissioner''s Office (ICO); our registration number is ZA634854. We aim to fully comply with the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003, the Electronic EU Regulations 2011, and the EU General Data Protection Regulations (GDPR). For further information, please visit https://ico.org.uk/.

Purpose of this Privacy Policy

This Privacy Policy clearly indicates how we manage, utilise, and protect your personal data collected while using our site. We will only use or share your personal data in a manner that is in accordance with our Privacy Policy, and as stated within our registration opt-in definition. Personal data will not be shared unless your consent has been secured. Consent is obtained during the registration process when specific and clear statements are prominently displayed on our site.

MyHappyStreet has three main business objectives:

1. Managing the participation of all registered individuals in promotions and/or draws organised by us.
2. Meeting the intention of funding our free website. The commercial use of our competition website prizes is predominantly funded by advertising and through the sending of commercial communications of named third parties, the conducting of branded surveys, market and/or product/item reviews, etc.
3. To this end, it is necessary to submit the data of a consumer that registers on our site ("registered individual") to standardisation, filtering, and verification. The categories and methods of marketing communication that the registered individuals may receive will be determined, subject to their active consent. All Companies and Partners are listed on our site (except for our branded surveys, which would rely on your explicit consent prior to agreeing to your details being shared), prior to registering. We will only minimise the data and process where it is adequate, relevant, and limited to what is necessary in relation to the purposes stated above, in accordance with Art. 5 (1), (c) of the GDPR

We collect your details when you register or visit one of our websites, subscribe to our service, or correspond with us by e-mail or otherwise. 'Personal data' means the information you provide during the registration process and any information you provide when entering prize draws, quizzes, surveys, or competitions. Registration is required to participate in any of the branded surveys on the site; however, merely browsing does not require registration.

As permitted by applicable law, we may collect, use, store, and transfer different kinds of Personal Data about you when you use our services. We have grouped these into the following categories of Personal Data:

• Identity Data such as first name, last name, social media profile, username.
• Contact Data such as billing addresses, email addresses, and telephone numbers.
• Transaction Data such as details about payments to you and details regarding offers you have signed up to or services that you have subscribed to in relation to this Website.
• Technical Data such as your Device IDs, your login data, access dates and times, browser type and version, device information, cookie data, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Website.
• Profile Data such as your username, additional personal data added to your account (e.g., your home address), preferences, orders made by you, dates you cash-out.
• Usage Data such as information about how you use our Website, products, and services.
• Marketing and Communications Data such as your preferences in receiving marketing from us and our third parties.

We do not require any special categories of personal data about you (e.g., religion, race, ethnic origin, politics, genetics, health, sexual orientation). Please do not provide this type of personal data to us

Non-Personal Data

We also collect, use, and share Aggregated Data such as statistical or demographic data, which does not directly or indirectly reveal your identity. We use aggregate data for analysing our website usage, for example, to calculate the percentage of users accessing a specific feature on our website.

We use your personal data collected via the MyHappyStreet site, where permitted by law to:

• Provide you with information about the products and services we offer.
• Provide you with a more personalised service.
• Conduct market research
• Run prize draws and promotions.
• Pass on your details to selected companies and trusted partners that provide you with other offers and promotions of interest to you.
• For analysis purposes or to build data products. In these instances, the information is aggregated and wherever possible anonymised in line with the ICO's code of practice. Again, these products are of a marketing nature.

We may process your personal data ourselves or through data processors that will process data on our behalf (we retain full responsibility) for ensuring the data processor complies with this policy and all current data protection regulations.

In certain circumstances, we need your personal data for the performance of a contract to which you are a party.

When we have a legitimate interest in conducting and managing our business, to enable us to give you the best experience when using the Website, products, and services. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity.

We collect your consent when applicable laws require it (including but not limited to the Privacy and Electronic Communications (EC Directive) Regulations 2003 & The EU General Data Protection Regulation). Where we rely on your consent to use your personal data, you have the right to withdraw your consent any time. You can do this by contacting us at marna@worldwebchannels.com. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Depending on the consents that you set up at the time of registration and what personal data we hold about you, we may pass your personal data to Site Sponsors, Brand Partners, or Data Partners and Marketing Service Providers (collectively "third parties") who may contact you by post, telephone, or email for direct marketing purposes.

We will also share your data with the Marketing Services Providers who will process your data to better understand the likely characteristics of their customers, communicate with them more effectively, and find others like them across a range of marketing channels. This may mean that you receive advertising that is more relevant to you via direct mail/email or when you visit a website.

Email data will only be released to third parties where you have given your positive consent (usually at the time of registration) allowing you to fully understand your registration preferences.

We will only store your data in accordance with our Data Retention Policy.

Directly:

You may give us your identity, contact, profile data, and marketing and communications data by filling in a form or corresponding with us by post, phone, e-mail, or otherwise.

This includes Personal data you provide when you:

• Create an account on our website.
• Update your profile.
• Choose your marketing preferences for both email and push notifications.
• Give us feedback.
• Email customer service.
• Request information to be sent to you.

Indirectly:

We may collect your transaction data, technical data, and usage data when you interact with our website. We collect this Personal and Non-Personal Data by using cookies, server logs, and other similar technologies. We may receive this data from various third parties such as analytics providers or advertising networks.

We may also receive Technical Data and Usage Data about you if you visit other websites employing our cookies or Tracking Technologies (defined below).

We require all parties who process your data to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purpose and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Internal Parties:

Employees of MyHappyStreet will process your data when you need to speak to the customer service team or our Data Protection Officer. Access to your Personal Data will be controlled and only granted where necessary to provide our services to you and/or allow us to perform any necessary or legitimate functions.

External Parties:

• Service providers who process your Personal Data on our behalf to support our business and help provide our services to you.
• Fraud prevention and identity verification services where we believe that disclosure is necessary or appropriate to protect the rights, property, or safety of World Web Channels, our customers, or others.
• Professional advisers such as lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, financial, auditing, and accounting services to us so we can operate our business.
• Third parties where you have expressly consented to the disclosure of your Personal Data, for example, for direct marketing purposes.
• Law enforcement agencies, courts, supervisory authorities, regulatory bodies, and related third parties, to the extent that we are permitted or required to do so by law, or in order to comply with our legal and regulatory obligations, or in the interests of national security, or to respond to verified requests relating to a criminal investigation or alleged or suspected illegal activity.

Parties We Do Not Transfer Your Data To:

Our Website contains affiliate links to third-party websites. You may click on these to complete offers provided by third parties. Please note, if you follow a link to any such website, we do not accept any liability or responsibility because these websites have their own Terms & Conditions and Privacy Policies.

We do not transfer your data to these third parties, but to improve your user experience when you click on a third-party offer and are transferred to the third-party website, we may pre-populate the third-party form with your Personal Data. It is your choice to submit this data to the third party, we will never do this for you.

We strive to only use high-quality, relevant, and reliable external links (these include text/banners and images that link to other, external websites); however, we advise all users to be cautious when accessing any external web links via MyHappyStreet. This is because we cannot guarantee the content of externally linked websites. Any user clicking on an external link does so at their own risk. MyHappyStreet will not be held responsible for any damage caused or implications as a result of clicking on an external web link.

Advertising and Sponsored Links on MyHappyStreet:

The MyHappyStreet website may, from time to time, contain adverts and sponsored links. These adverts are served via our own advertising partners and they may have their own privacy policies that relate to their advertising. When a user clicks onto an advert, they will be sent to the advertiser's website, and this is usually via a referral program. That program may well include Cookies and these Cookies may well be saved onto your computer hard drive. Should you click on a sponsored external link on MyHappyStreet, you do so at your own risk, and MyHappyStreet will not be held responsible for any implications or damage caused in doing so.

MyHappyStreet Social Media Platforms:

Any communication, actions, and engagement directed through external social media platforms that MyHappyStreet participates in are all subject to the terms and conditions and privacy policies held with each individual social media platform.

Please always use social media platforms carefully and communicate within them with caution regarding your own personal details and privacy. MyHappyStreet will never request personal or sensitive information via social media platforms. If you are encouraged to discuss sensitive details through social media platforms relating to MyHappyStreet, it is best to discuss these through our primary communication channels, for example, email (admin@myhappystreet.co.uk).

Social Sharing Buttons:

MyHappyStreet occasionally uses social sharing buttons. These are there to help share web content directly from web pages straight to the relevant social media platform. You are advised that by using our social sharing buttons, you do so at your own discretion. The social media platform may track and save your request to share a web page through your own social media account, depending on the platform and their policies.

Shortened Links through Social Media Platforms:

MyHappyStreet may share web links to web pages deemed relevant. Some social media platforms shorten long URLs (for example, http://bit.ly/xxxxxxx). We would advise that all MyHappyStreet users must be cautious when accessing shortened URLs published on social media platforms or on our website. We try our very best to make sure that only real URLs are published, but even so, many URLs may have been subjected to hacking and/or SPAM, so MyHappyStreet cannot be held responsible for any implications relating to clicking on shortened URLs.

If you take part in a branded Survey on the site, then we will, in addition to the Registration Details referred to above, provide the Survey Sponsor (who will be clearly named) with your personal data as follows (''Survey Details''):

• IP address (the unique numbers that identify the computer you are using to participate in the Survey)
• Your responses to the Survey and date of response and any other information specific to the Survey that you are asked to provide
• Cookies captured from your use of the Site generally and in completing the Survey.

The Survey Sponsor will use your responses and the Registration Details to identify what future competitions, surveys, offers, and information about their products and services you may be interested in, and to contact you by the methods referred to above. We do not place a specific time frame on their use of the Registration and Survey Details.

Please note as part of the registration process and completing the branding surveys and giving your consent, you are agreeing to be contacted by the companies running the Branded Surveys by the methods referred to in 6.2, including by telephone. This will take precedence over any registration that you may have with the TPS (Telephone Preference Service) of the number you have provided to us or updated with us. It is always your choice as to whether you want to receive such calls, so if you are registered with the Telephone Preference Service and decide you no longer wish to hear from MyHappyStreet, you can leave MyHappyStreet at any time.

If you no longer wish to hear from any of the companies running the Surveys who have received your personal data, you will need to contact each of them directly to request this. This also applies to any other preference service you may have registered with, such as the Mailing Preference Service.

All prize draws on the Site will be clearly marked as either being sponsored by us or a named third-party sponsor (''Competition Sponsor''). Your Registration Details, that you submit when entering the competition, will be used to administer the competition and as follows:

• If you enter a prize draw which is sponsored by us, this personal data may be, subject to your consent, shared with our Data Partners.
• Some prize draws have additional provisions for how your personal data is used. Please ensure you read the particular terms and conditions for each prize draw before taking part in that prize draw.

MyHappyStreet Email Newsletter Program:

Subscription: MyHappyStreet has an email newsletter program which is used especially to provide users with information about the services that we supply. We also send a daily email to inform our subscribers of the Daily Cash Pot value. Users can subscribe automatically if they wish to, but it is always at their discretion. We may occasionally subscribe certain users manually, but we always have a prior agreement with the user before doing so.

Please note that all email newsletter subscriptions are in accordance with UK Spam Laws as dictated by the Privacy and Electronic Communications Regulations in 2003. Any personal details provided relating to our subscription newsletter are always held securely and within the recommendations of the Data Protection Act 1988. MyHappyStreet never passes over any personal details to third parties or to companies/persons outside of any company that manages the website. Should you require a copy of personal information that our email newsletter program holds, you may request it but a small fee might be requested.

Please note that any email campaigns published by MyHappyStreet might have trackable coding within the actual body of the email. This is due to the fact that subscriber activity is tracked by our web provider and then stored in a database to be analysed. This type of trackable activity might entail the following:

• Opening of emails
• Forwarding of emails
• Link clicking within emails
• Times/dates of activity
• Frequency of activity

Unsubscribing from Newsletters/Email Campaigns:

We use this information to better tailor future email campaigns to provide users with more relevant content. Subscribers may unsubscribe at any time using an automatic system. This is in compliance with the UK Spam Laws and the Privacy Electronic Communications Regulations of 2003. To view the unsubscribe process, users can access the link at the foot of every email newsletter campaign. However, if there is no automatic service to unsubscribe, there will still be instructions given on how to unsubscribe quickly.

MyHappyStreet is headquartered in the UK. The information that you provide or that we collect as a result of your interaction with the Website and/or the user of the Services will only be transferred to parties located within the EU that have been recognised by the European Commission as providing an adequate level of data protection. In rare circumstances, when transfers need to take place to countries outside of this consideration, we have put in place measures, including ensuring the recipient is bound by EU Standard Contractual Clauses, to protect your Personal Data.

The list of companies and services below are used by MyHappyStreet to help us to deliver our services. These companies host our website and store all the data on our website:

• Web Hosting: Microsoft Azure
• Brevo : Sendinblue SAS
• Any personal data is housed securely on Google Cloud in Belgium
• We use ProveSource on our site to engage visitors. ProveSource has its own cookie and privacy policies over which we have no control. See their privacy policy here: ProveSource Privacy Policy.

We may display some of your information on our website to promote your purchase to prospective customers. This is managed by our partner ProveSource. Their privacy policy can be found on their website. The only personal data that would be shared is your first name, email, and location (city, country).

You may choose to restrict the collection or use of your personal data in the following ways:

• You can opt out from any of our e-communications at any time by clicking UNSUBSCRIBE, replying STOP, or contacting us directly.
• Where consent has been previously obtained to us or our trusted partners to using your personal data for direct marketing purposes, you can change your mind at any time by going to the Preferences section of the website: Protection Officer at max@myhappystreet.co.uk
• Push Notifications - When joining our push notification list for sending offers, you provide us with direct consent to send you push notifications by explicitly turning on this browser-level permission.

You have the right to:

• Obtain access to your personal data;
• Receive information about us and the purposes for which we process your personal data;
• Prevent processing that may cause you damage or distress;
• Object to direct marketing and select the contact channels by which we market;
• Object to purely automated decision-making in certain cases;
• You have the right to seek compensation through the civil courts for a breach of a data controller's obligations;
• Ask us to correct any errors and/or delete the information we hold;
• Be forgotten by requesting all personal data collected from you, by us, be deleted completely from our database, systems, and servers*;
• Opt out of any further contact by us or selected brand partners or sponsors;
• Be notified in the event of a data breach, where data lost or stolen involves your personal data; and
• Write to, report, or complain to your relevant supervisory authority, depending on your EU Member State (example, for UK data subjects, it is the ICO).

If you would like to amend/delete details or contact us in relation to the above, please contact us using the 'Contact Us' page. (*We may reserve the right to retain personal data where a reasonable expectation exists in order to fulfil an obligation. This may include suppression, ie. to "block" future communications received by request of the data subject, a regulatory authority or by law. In this event, the data subject will be informed accordingly of our reliance on this expectation(s).)

Data Retention Duration:

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law or regulation. The length of time we hold your data depends on our ongoing relationship with you, our legal obligations, any specific requests you may make regarding your data, and our legitimate interest in managing our own rights.

Identity Data, Contact Data, Marketing Data, and Profile Data:

• Retention Period: Typically, we store these types of data for a period of 5 years from your last interaction with our services. This is to ensure that we can respond to any queries, maintain your account in case you wish to re-engage with our services, and monitor for fraudulent activity.
• Account Deactivation: If you choose to deactivate your account, your data will be securely archived and retained for 2 years to allow for easy reactivation upon request. After this period, the data will be securely deleted.
• Opt-Out Requests: If you opt out of marketing communications, your contact information will be retained on a suppression list to ensure we respect your preferences in the future, but this data will not be used for any other purpose.

Transaction Data:

• Retention Period: We retain transaction data for 2 years from the date of the transaction. This retention is necessary for compliance with financial and accounting regulations, including tax obligations.

Technical Data and Usage Data:

• Retention Period: Technical and usage data, such as IP addresses, device information, and browsing history, are generally retained for 4 years to help us improve our services and enhance the security of our website.
• Analysis and Aggregation: After 2 years, this data may be aggregated and anonymized for analytical purposes, ensuring that it can no longer be used to identify you.

Prize Draw Data:

• Retention Period: Data related to prize draws, including your registration details and any claims made, will be retained for 7 years to comply with auditing and regulatory requirements. This period ensures that we have a clear record of all entries and prize distributions.

Inactive Accounts:

• Retention Period: Accounts that have been inactive for more than 3 years will be deleted, along with all associated personal data, unless you request otherwise. We will notify you before taking this action to give you an opportunity to reactivate your account if desired.

Data Deletion and Archiving:

• Secure Deletion: Once your data is no longer needed for the purposes outlined above, or upon your request, it will be securely deleted from our systems. This deletion process includes anonymizing data that cannot be deleted outright due to legal or regulatory requirements.
• Archiving: In certain cases, where a legal obligation exists or where it is necessary for record-keeping purposes, data may be archived securely instead of being deleted. Archived data is not actively used but is retained in a secure environment for reference or audit purposes.

Your Rights:

• Right to Deletion: You have the right to request the deletion of your personal data at any time. If you exercise this right, we will comply as soon as possible, unless we are legally obligated to retain the data or have legitimate grounds to do so.
• Right to Access: You may request access to your data to ensure that we are retaining it appropriately and in line with your preferences.

For any questions regarding this Data Retention Policy or to exercise your rights, please contact our Data Protection Officer at max@myhappystreet.co.uk.

You have the option of Opting In or Out of receiving marketing communications from ourselves and our various partners at any time - including at registration by choosing to enter without receiving marketing messages.

When registering your details, you will be required to actively opt in to;

• Receive offers and updates by email, telephone, and post from selected third-party companies that we believe will be of interest.
• Acknowledge that you have read, understood, and agreed to our terms prior to registration.

MyHappyStreet will always remain transparent in disclosing how we intend to process your data, and where your data may be passed on, subject to your consent and preferences upon registration. All companies and partners we work with will be named, and the categories in which they operate will be made available to you. These opt-ins are optional, and only when you put a tick in the box will you consent to receive additional marketing communication.

By registering or signing up, it is made clear, in plain English, that by doing so, you have read, acknowledged, and agreed to the terms and conditions and this privacy policy, which governs how your information will be processed, and given consent upon registration to receive marketing communications from MyHappyStreet.

You may change your preferences at any time via the "How to Unsubscribe" pages once you are registered.

Third-party providers are able to send you communications via email, post, or telephone only until such time as you exercise your right to opt out of receiving such communications. However, please be aware that marketing campaigns are often planned well in advance, so your changes will be accepted immediately, but may not be effective immediately.

In addition, Website Sponsors have their own privacy policies and some have their own opt-in statements. It is strongly recommended that you read and understand this information.

You are able to unsubscribe or opt out of any of our scheme's communications or any third-party brand, at any time, as indicated above. Please consider the following for a more general Opt-Out:

• Opting Out – Postal Contact: To withdraw your consent for postal marketing from anyone, please add your details to the 'Mail Preference Service'. For more details, please visit: www.mpsonline.org.uk.
• Opting Out – Email: To unsubscribe from receiving email communication from ourselves or an individual third party, please follow the instructions as stipulated in any electronic communication such parties send you. This is usually a "Unsubscribe" or "STOP" link.
• Opting Out – Social Media:To configure your advertising preferences on social media such as Facebook, Twitter, Instagram, or Pinterest, simply access your settings or preference options within the various chosen platforms.
• Push Notifications: You are able to unsubscribe from our browser notification mailing list at any time you wish. In order to unsubscribe, simply follow the instructions on this page.

MyHappyStreet is committed to protecting the security of your personal data. We protect your data with security measures under the laws that apply, and we meet international standards. We use a variety of technologies to help protect your personal data from unauthorised access, use, or disclosure.

Unfortunately, the Internet is not a 100% secure medium for communication and, accordingly, MyHappyStreet cannot guarantee the security of any information you send to us via the Internet. In the event of a data breach that affects your data, we will notify you when legally required to do so.

To access your MyHappyStreet account, you must type in the correct password. It is your responsibility to keep this password secure. Please consider changing your password every 3-6 months. Ideally, your password should be at least 8 characters long, contain at least one capital letter, some numbers, and a special character (e.g., ? ! , _) and should not be disclosed to anyone. If you believe that your login details have been compromised, please contact us immediately.

MyHappyStreet is not responsible for any loss or damage you or others may suffer as a result of the loss of confidentiality of your data.

The safety and security of your Personal Data also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your login or account credentials with anyone and keep your account information secure. We urge you to be careful about giving out information in public areas of the Website, like message boards, where information will be available to other users of the Website. If you believe that your access credentials or Personal Data have been compromised, please contact us immediately.

We would like to make you aware of the fact that certain external data processors may be based outside the European Union. Their laws might provide a different protection standard than that provided under UK law. Your data will not be shared with a non-EU country processor without proper due diligence performed as to the standards of data protection within the specified country, as well as the necessary proof of compliance with the standards of the UK Data Protection Act 2018 and other related and pertinent legislation. Such requirements will form part of a formal and legally binding Data Processing Agreement.

We do not knowingly, deliberately, or aim to collect personal data from minors under the age of 18, either for registration or for marketing purposes. Our site ensures that a 'You Must Be 18+ To Enter' disclaimer is included in the registration section.

MyHappyStreet automatically collects all users' IP addresses and records web pages of origination when using the website. These Cookies are used only to increase security levels, and they are not there to invade privacy. There is a need for Cookies to administer, monitor, and facilitate our website as well as optimise it for users. Cookies also notify us of any technical problems within the service we provide. Sometimes, MyHappyStreet might use your IP address to identify you and respond to technical difficulties to rectify them. Cookies also collect information about a user's activity on our website, including the web pages you might click on and further searches conducted from our website. Here is a list of the Cookies we use on MyHappyStreet:

CookieName Purpose

• Google Analytics _ga
• Google Ads
• Google Adsense
• Hotjar

What Our Cookies Do:

Our Cookies are set to keep your website preferences and to remember them. We set our Cookies so that information can be instantly accessed whenever you use a page on our website. The advantage of using Cookies is that you do not need to reset your preferences.

Cookies are anonymous. The types of information they use include where visitors come from, how many visits are made, and which pages are visited. We only use Cookies when you are logged into MyHappyStreet, and we use them to prevent you from having to log into our website every time you visit a new page. Typically, these Cookies are cleared out once you log out.

Google uses Cookies to provide better advertising to users across the internet and to ensure you don't repeatedly see the same advert. Whenever a user visits any website, views any advertisement, or clicks onto any advertisement that is supported by Google Ads, Google will be likely to place a Cookie on the user's browser. This Cookie will appear as coming from the domain "doubleclick.net". To view a Google privacy document and learn more about Google Policies, please click here.

The following Cookies are used to monitor user experience and are essential for the operation of MyHappyStreet as well as accessing, rectifying, and erasing your personal data:

• Pingdom, PRUM_EPISODES.

Cookies are used to increase your security and not compromise your privacy. Cookies are necessary to monitor, administer, facilitate, and optimise the website and service for users, as well as allocate any possible technical issues that may arise within the service or the website. Your IP address may be used for identification purposes, to assist with possible difficulties, as well as the gathering of demographic and profile information. Cookies are also used to collect information regarding your online activity on our website, e.g., web pages visited, links clicked, and your searches on our website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Other storage technologies you may come across include web beacons and pixels. A web beacon is an often-transparent graphic image that is placed on our website or in an email that is used to monitor the behaviour of users visiting our sites or receiving our emails. Web beacons are usually used in conjunction with cookies to check that you can see our content. A pixel refers to the code that is placed on our website that triggers a cookie. A pixel is essentially an image, but instead of calling an image to be displayed, it calls an application on a media-buying platform that will cause a cookie to be downloaded to your browser if your browser settings allow.

To find out how to opt-out of the collection and use of your information via storage technologies, see our section below on Blocking or Declining Cookies.

For further information about behavioural advertising, cookies, and other storage technologies, and the steps you can take to protect your privacy online, visit http://optout.aboutads.info/?c=2#!/ or http://www.youronlinechoices.eu/.

We use the following cookies:

• Strictly Necessary & Functional Cookies: These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Functional Cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. You can set your browser to block these Cookies, but some parts of the site will not then work.
• Performance & Analytical Cookies: These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these Cookies, we will not know when you have visited our site and will not be able to monitor its performance.
• Targeting Cookies: These Cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store direct personal information but are based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising.

Multiple Users: If more than one person uses your device, the choices set up by other people will apply to you as well unless you change them. For example, if you share a computer with your family, you may see adverts based on sites they have visited as well as sites you have visited.

Blocking or Declining Cookies: Depending on your browser, you can configure your web browser to delete and/or block the use of cookies. Should you choose this option, you may not be able to benefit from some or all of the functionalities that the website or the service have to offer.

We have provided some links to the more commonly used browsers below. Please click on the appropriate browser link for instructions on how to manage cookies:

• Internet Explorer: support.microsoft.com
• Firefox: support.mozilla.org
• Google Chrome: support.google.com
• Opera: opera.com
• Safari: support.apple.com
• Safari iOS (iPhone, iPad): support.apple.com

For further information about behavioural advertising, cookies, and other storage technologies, and the steps you can take to protect your privacy online, visit http://www.youronlinechoices.eu/ . If you wish to opt-out of any interest-based advertising, visit https://preferences-mgr.truste.com/ . Please note, you will continue to receive generic ads.

We may use automated decision-making processes to help provide personalised advertising and content based on your preferences and activity. Automated profiling helps us better understand our customers'' interests and behaviour to enhance their experience on our platform. These processes are purely algorithmic, without human intervention. You have the right to object to automated decision-making, including profiling, at any time by contacting us.

We do not knowingly collect personal information from children under the age of 18. If we become aware that we have inadvertently received personal data from a child under 18, we will delete such information from our records immediately. If you believe that we might have any information from or about a child under 18, please contact us at max@myhappystreet.co.uk.

In the event of a data breach that results in the unauthorized access, disclosure, or loss of personal data, we will notify affected users promptly, as required by applicable law. We will take all necessary steps to mitigate any potential harm and prevent further unauthorized access.

When transferring personal data outside the EU or UK, we ensure that adequate safeguards are in place to protect your data. These may include EU-approved standard contractual clauses, the use of Binding Corporate Rules, or reliance on an adequacy decision by the European Commission, which ensures that the receiving country offers a level of data protection equivalent to that of the EU.

This policy might be amended and updated occasionally. Please ensure that you check it periodically to ensure that you are happy with any new additions or changes made. This policy is effective from 25 August 2020.

You have the right to request access to, rectification, and/or erasure of any personal data that we hold about you under the Data Protection Act 2018 and the GDPR.

Should you believe that any part of your personal information collected by us is either incorrect or incomplete, or should you wish for any of your data we may have saved to be completely deleted, please do not hesitate to contact us either by email or at our physical address - see below. We assure you that the necessary action will be taken immediately to correct or delete any incorrect information.

Should you have any questions regarding this Privacy Policy, please contact us:

Email: max@myhappystreet.co.uk

Physical Address:

The Data Protection Officer

World Web Channels Ltd,

152 Bristol Road,

Gloucester

Gloucestershire GL1 5SR, England, UK